A market in dynamic growth
Wearable devices are now one of the most exciting segments of consumer electronics. They have moved beyond being mere gadgets to becoming everyday tools: supporting activity, health, and convenience. According to forecasts, the smartwatch market is growing at a rate of around 15% annually, making wearables one of the fastest-expanding branches of the mobile industry. This trend is driven by the need to monitor health parameters, the growing interest in sports, and the desire for seamless communication without needing to reach for the phone. For B2B partners, it is a clear signal that expanding the portfolio with wearables can directly translate into higher sales and increased basket value.
Smartwatches – the centre of the wearables ecosystem
At the core of the category are smartwatches. In terms of functionality, larger and more readable displays, advanced sports modes, and safety features dominate. Increasingly, there is global discussion about the use of AI in health data analysis. Still, in sales, proven and stable solutions remain the driving force—smartwatches with calling functions and advanced health monitoring.
The Partner Tele.com portfolio is primarily based on Hoco models. One example is the Y9, a waterproof smartwatch with a compact 1.36″ display and calling function—a practical choice for everyday communication. The Y17, on the other hand, offers a larger, high-resolution 2″+ display and convenient call handling without taking out the phone, which will be appreciated by users who value working “on the go.” Meanwhile, the Y104 is designed for children—thanks to GPS and an SOS button, it increases parents’ sense of security while remaining simple to use.
Titmo – a new smartwatch brand
A new addition to the Partner Tele.com portfolio is the Titmo brand, positioned as an alternative to manufacturers such as Garmin, Polar, or Xiaomi. The modern smartwatches are available in three models, each in two colors: black and pink.
- Titmo E-100 – large 1.83″ display, IP68 waterproof rating, intuitive operation.
- Titmo O-100 – long battery life (up to 15 days), IP68, and a wide range of sports modes.
- Titmo O-150 – AMOLED display, NFC contactless payments, and advanced health functions.
Thanks to this variety, Titmo meets the needs of customers seeking both simple, everyday solutions and more advanced watches for demanding users. These modern sports smartwatches offer, among other features, heart rate monitoring, sleep tracking, and movement reminders—making Titmo a strong choice for anyone looking for the best smartwatch for work, training, or daily use.
Hearables and TWS headphones with ANC
Wearables are not just about watches. The hearables segment is growing rapidly, with TWS headphones becoming an integral part of everyday communication and work. Customers today expect not only comfort but also solutions that improve focus in various environments. The key feature here is ANC (Active Noise Cancellation)—a technology that uses microphones to capture ambient noise and generate counter-phase sound waves. As a result, users can minimize background noise in open-space offices, during air travel, or in crowded cafés.
In practice, ANC not only improves the comfort of listening to music or calls but also enhances productivity by eliminating distractions. In in-ear models such as the Forcell TWS Master Pro, this function is combined with an intuitive touch panel and the ability to take calls without reaching for the phone, making them a valuable tool for mobile work. For those preferring over-ear designs, the Forcell Sonic Aura with ANC is an excellent choice.
Smart Rings – intelligent wearable rings
Smart rings are attracting growing attention. They offer a discreet alternative to watches, particularly appealing to users who value minimalism. The Smart Ring R8 (ceramic) tracks key indicators—heart rate, blood oxygen level, and sleep quality—in the form of an almost unnoticeable accessory. The Smart Ring R11M (steel, with charging dock) combines elegance with functionality and fits into the “health data anywhere” trend.
Fitness bands and smartwatch accessories
Simple fitness bands and accessories complete the portfolio. The Hoco GA08 enables accessible monitoring of basic activity, while Forcell straps for men’s and women’s smartwatches respond to the strong personalization trend. This is not only a benefit for the end-user; from a B2B perspective, it is a high-rotation, high-margin category that naturally expands the shopping basket.
Why invest in wearables and smartwatches?
From a distributor’s or retailer’s perspective, three arguments stand out:
- Growth rate: stable, double-digit dynamics (approx. 15% annually) support long-term category planning.
- Broad customer base: from families and youth (kids’ watches, safety) to active users and premium clients (AMOLED, NFC smartwatches, ANC).
- Cross-selling: accessories (straps, headphones) increase basket value and purchase frequency.
Wearables are much more than just smartwatches. They also include TWS headphones, smart rings, and fitness bands—all available in the Partner Tele.com portfolio. With the new Titmo brand, proven Hoco models, and an extended hearables and accessories category, B2B partners can expand their assortment with products from a segment that is growing at a double-digit pace and shows no signs of slowing down. This represents a real opportunity to increase sales and attract new customers in one of the most promising areas of the electronics market.
