How to advise customers when choosing a phone case — discover top recommendations and best-selling models

Choosing the right phone case today goes far beyond just protecting a device from scratches or drops. With a wide variety of styles, materials, and finishes available, cases allow users to express their personal style and customize their phone’s look to match their everyday life use.

For retailers and distributors, this presents new opportunities: by offering the right selection and advising customers effectively, you can boost sales and strengthen relationships with clients. Currently, the most popular options include MagSafe®-compatible cases, basic transparent covers, and color-matched cases designed for the latest smartphones, such as the iPhone® 17.

New arrivals from ROAR — a brand that has been with us for 12 years

For over 12 years, the ROAR brand has gained customers’ trust through its solid build quality, broad device compatibility, competitive pricing, and strong margins. Partner Tele.com is the exclusive distributor of the brand in Europe.

This year, ROAR introduces two standout models — Rainbow Bumper and Slim Defender — combining modern design with full MagSafe® compatibility.

ROAR Rainbow Bumper

  • Dual-layer construction — rigid PC back with a soft TPU interior effectively absorbs shocks.
  • Soft TPU lining makes installation easy and prevents micro-scratches on the phone body.
  • Full MagSafe® compatibility for convenient wireless charging and seamless use with Apple® accessories.
  • Raised edges protect the display and camera island from scratches.
  • Smooth, glass-like surface adds a premium, modern finish.
  • Precise fit ensures a high level of comfort and usability.

Ideal for:

Users seeking a balance of strong protection, elegant design, and MagSafe® convenience in everyday use.

Available now at Partner Tele.com — view current options here.

ROAR Slim Defender

  • Hybrid design — rigid PC back and flexible TPU sides provide durability and a secure fit.
  • Reinforced corners and raised edges around the screen and camera absorb impact effectively.
  • MagSafe®-compatible, working flawlessly with magnetic mounting and Apple® accessories.
  • Ergonomic buttons and anti-slip texture improve grip and handling comfort.
  • Transparent finish keeps the phone’s natural color visible.
  • Perfect fit for everyday reliability and ease of use.

Ideal for:

Customers seeking maximum durability and protection — a perfect choice for active users or anyone wanting to keep their phone safe in all conditions.

Check Slim Defender availability at Partner Tele.com here.

MagSafe® cases — everyday functionality and convenience

MagSafe® technology has become a major trend — not just among iPhone® users but also for those with newer devices supporting the standard.

MagSafe® cases enable quick, secure wireless charging without cables and work seamlessly with compatible holders and power banks.

Explore these top-performing models available from Partner Tele.com:

  • Clear Case Mag Cover — a slim, transparent case that preserves the original phone color and supports wireless charging.
  • Full Matt Mag Cover — a matte finish case with raised edges for screen and camera protection in a clean, minimalist style.
  • Silicone Mag Cover — a silicone protective case with an anti-slip coating, ensuring a secure grip and long-lasting durability.
  • Electro Mag Cover — made from a single casting, featuring complete camera-island protection and stylish color accents.
  • Frame Mag Cover — a matte-finish model in a range of colors, combining a soft TPU frame with a durable PC back and internal microfiber lining for extra protection.
  • Color Edge Mag Cover flexible yet strong, with a transparent shell and colored reinforced edges for added visual appeal.

Business insight:

MagSafe® cases consistently attract demand all year — they’re practical, versatile, and highly attractive to today’s smartphone users.

Color-matched cases for iPhone® 17 — a style that stands out

More and more customers want accessories that perfectly match their phone’s color scheme. For iPhone® 17, the best choices are the Frame and Matrix models — elegant, stylish, and precisely designed for a premium look.

  • Frame — a matte finish and minimalist design made from durable TPU and PC. The raised camera frame is coated with color-matched galvanic plating, while the soft microfiber lining protects the device’s back from scratches.
  • Matrix — with transparent edges, a colorful TPU interior, and reinforced corners offers the perfect balance between aesthetics and safety. The vivid tones make it a great match for different lifestyles and user preferences.

Both models are available for a wide range of devices, including less common smartphone models.

See more color-matched cases for iPhone® 17 here.

Transparent classical models – timeless protection

Clear cases remain among the best-selling essentials in every store. They combine simplicity, lightness, and durability while keeping the phone’s original design visible.

  • Super Clear Hybrid anti-yellowing, dual-material protection (TPU + PC) that ensures transparency and impact resistance.
  • Variete — with a built-in camera-island cover and integrated protective glass lenses, plus color-infused TPU sides that won’t fade or peel.
  • Matrix Clear — clear, reinforced protection available in several color variants, offering reliability without added bulk.

These are high-rotation products, forming the backbone of a well-balanced mobile accessories portfolio.

Patterned cases – for customers who know what they want

It’s worth including unique models for customers seeking something distinctive and less mainstream.

Teddy Bear stands out with its playful design, appealing to a small but loyal audience willing to pay more for exclusivity and originality.

How to curate the ideal case selection for your store?

Selecting the right cases is essential for effective merchandising and customer satisfaction. Here are a few practical tips to help your sales team give better recommendations:

  1. Match the customer’s lifestyle
    Frequent travelers or Apple® users will appreciate MagSafe® functionality for secure charging and effortless accessory attachment. Customers focused on durability should be guided toward cases with reinforced edges or a built-in camera-island cover.
  2. Highlight the technology
    Wireless charging is now a standard, providing quick, reliable power without using a cable, significantly improving everyday convenience.
  3. Maintain a diverse display
    Combine classic transparent cases with bold, colorful, or designer options to attract attention and reach different buyer groups.
  4. Emphasize color coordination
    Matching case colors to device finishes is often the final factor that convinces a customer to buy.

Summary

From minimalist MagSafe® options to bold colorways and designer patterns — a well-curated range helps retailers and distributors respond to customer needs and drive sales.

The latest ROAR Rainbow Bumper and ROAR Slim Defender models combine design, functionality, and profitability, making them stand out in every assortment.

Explore the full range of phone cases at Partner Tele.com and expand your product offering with models that attract attention and strengthen your market advantage.

Weronika Malczyk_Partner Tele.com
Weronika Malczyk_Partner Tele.com
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