Customers are paying closer attention to the appearance of mobile accessories and choosing products that align with their aesthetic preferences. From TWS earbud cases and smartwatch straps to stylish laptop bags, the market offers more ways than ever to give devices a personal touch. In this article, we take a closer look at products that genuinely influence the look of GSM accessories.
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Personalization of mobile accessories as a driver of B2B sales
Customers are increasingly guided by aesthetics and choose accessories that highlight their personal style. Personalization is no longer just a novelty—it now directly drives sales and margins for resellers, including in the GSM sector. This trend has been gaining momentum year after year, and in 2026, it is reaching the next level.
iPhone 17–inspired cases, smartwatch straps, colorful MagSafe rings, decorative phone stands, or original TWS earbud cases—all of these show that the custom-look segment is growing faster than the basic protection category. Customers are no longer buying solely to protect their devices, but also to match them to their style, outfit, or occasion.
Want to better understand how this trend fits into broader market changes? Read the article How to increase margins on mobile accessories? 5 trends of 2025, where personalization is one of the key topics.
5 product categories that enhance device appearance and increase your margin
Mobile accessories have become an inseparable part of image and personality. In this section, we present 5 types of accessories that serve a stylistic function, allowing users to give their devices a completely new look.
Make 17: a visual upgrade to the iPhone 17
For many users today, design is the primary reason to consider upgrading their phone. The September premiere of the iPhone 17 only amplified this effect—the new look, slimmer casing, and refreshed color palette have led more people to compare their current models with the latest generation. However, not everyone is ready for such a high-end purchase.
Fortunately, look upgrade solutions offer a perfect alternative: well-designed phone cases styled after specific smartphone models. In the Partner Tele.com range, you will find the Make 17 and Go Orange series, which give older iPhones a modern aesthetic. Thanks to these, an iPhone 12 or iPhone 13 case can visually echo the iPhone 17’s signature style.
Pro-tip for resellers: When selling a phone case, suggest a phone lanyard as a set add-on. The charm acts as both a style element and a practical accessory. It is a high-rotation impulse product that performs exceptionally well in e-commerce and GSM retail points, especially among younger customers.
TWS earbud cases – AirPods Pro 2 and other models
Wireless TWS earbuds are no longer just devices for listening to music or making calls. Increasingly, they also serve as a fashion accessory, becoming a cohesive part of an outfit. This trend has created a new niche: personalized TWS earbud cases. Users willingly choose both classic black cases and versions in interesting colors or patterns. Such solutions not only make it easier to distinguish “your” pair of TWS earbuds at home or in the office, but also add a more personal touch—while protecting the original charging case from scratches and signs of everyday use.
Looking for a case for AirPods Pro 2, one of the most popular models on the market? Check out the offer at Partner Tele.com.
Custom straps for Apple Watch, Samsung Galaxy Watch & Garmin
Smartwatches are one of the fastest-growing segments of consumer electronics. As Apple Watch, Samsung Galaxy Watch, and Garmin models gain popularity, demand is also rising for accessories that allow users to tailor them to their personal style. The simplest way to achieve this is by changing the smartwatch strap.
Partner Tele.com offers a wide range of smartwatch straps: sporty silicone models for active users, braided and textile options for a casual style, and elegant leather and metal mesh straps—ideal for the office. The selection is broad and designed for different occasions, from workouts and workdays to evening outings. Thanks to easily interchangeable smartwatch straps, users can give their watch a new look and match it to their outfit or situation—without having to replace the device itself.
Tablet and iPad cases – stylish accessories for hybrid work
For several years now, we have observed a significant increase in tablet use across business, education, and mobile sales. How can you leverage this trend in practice? The answer lies in modern tablet cases and iPad cases. The best models meet three core needs: aesthetics, functionality, and protection. These are essential components when building an offer for resellers, especially given the growing demands of the market and end-users.
A smart strategy is to focus on premium cases that combine an elegant look with practical features. The Dux Ducis Magi model, available in the Partner Tele.com range, is a prime example. Its modern design, dedicated stylus slot, and multi-angle stand capabilities make the iPad comfortable to use for both office work and on-the-go—whether on a train, a plane, or commuting through the city.
Urban Style laptop bags for professionals on the move
As mobile and hybrid work becomes the norm, a laptop bag has become a key element of the urban work setup. It must accommodate not only the computer but also all the necessary office accessories. However, utility isn’t everything. The best models are those we actually want to be seen with—they must be stylish and visually appealing. First impressions matter here. In this regard, the Forcell series, available at Partner Tele.com, truly stands out.
Forcell Urban Style features robustly crafted bags for laptops up to 15.6”, featuring a soft interior lining and practical pockets. Classic color options—black and brown—give them a versatile, urban character that pairs perfectly with both business outfits and casual styles. An added advantage is the included accessory pouch, ideal for storing chargers, mice, or cables. Such a set not only increases user convenience but also differentiates a store’s offer from standard bags, driving a higher average order value (AOV) and building an attractive category image.
Key takeaways for resellers: How to sell custom-look accessories
Product appearance has become just as important as functionality. The custom-look segment is growing faster than the classic basic protection category—design is no longer just an add-on. A quick visual upgrade allows older devices to gain a fresh look at a relatively low cost.
For resellers, this leads to several clear conclusions. First, well-chosen accessories increase turnover and average order value—a customer buying a smartphone case is often willing to add a phone strap or a distinctive stand. Second, mid-range products can achieve a “premium look”: an older iPhone with a Make 17 case visually approaches the iPhone 17, while simple TWS earbuds in a well-designed case start to look like a fashion accessory. Third, custom-look accessories offer real added value—beyond protection, they provide extra functionality, for example, a tablet case that doubles as a stand or a laptop bag that works as a “mobile backpack” with space for accessories.
In everyday sales, it’s worth talking about these products in the language of style and comfort rather than purely technical specifications. Instead of “a case made of material X,” it’s better to say: “This isn’t just protection—it’s a way to express your style.” Rather than focusing only on the phone model, you can emphasize: “Your iPhone can look like the latest model.” For seasonally replaced accessories—such as smartwatch straps or earbud cases—this argument works well: “Change your wardrobe accessories—so why not change the look of your watch too?” This approach increases the perceived value of accessories, supports cross-selling, and builds customer loyalty.
Personalization of mobile accessories is a strong trend—especially during peak shopping periods such as the holidays or the beginning of the year. It’s the perfect moment to offer customers look-upgrade solutions: accessories that not only protect but truly transform the appearance of devices. Make 17 and Go Orange cases, smartwatch straps, TWS earbud cases, and Urban Style bags allow resellers to build higher margins and differentiate their offer from the competition. It’s worth tapping into this potential today.
